We built Fredrin because we value our time.
We're programmers, and the thing we can't stand is wasted time. For years we watched ourselves burn it on the same friction every day: coding everything by hand, then babysitting the machinery around the code. The work was real. The overhead around it was not.
Most of our days lived in the terminal, and the terminal kept multiplying into tabs. One tab had a cloud tool open, one had a coding agent running, one had a chat. They were all sitting right there, in parallel, ready, and we could still only touch them one at a time. Look at this one, switch, look at that one, switch back. The work was parallel; our attention was linear.
And there was a ceiling. Past a certain number of tabs we'd lose the thread: forget which one was waiting on us, what we'd just decided, where we'd left off. Our own memory was the bottleneck. We couldn't scale past the number of things we could personally hold in our heads before it all blurred into overload.
So we reached for a project-management tool to hold it all: Linear, even GitHub Issues. After the usual plumbing of OAuth, tokens, and wiring, it worked. But something was always off. Our agent sessions and the tracker were never really talking to each other; they spoke different languages, like an adult trying to reason with a five-year-old. The board knew about tickets. The agent knew about code. Neither knew about the other.
And the disconnect ran deeper still. The real power lived on our own machines: the skills, the agents, the hard-won context. None of it carried across to a third-party tool. That was the dealbreaker: we'd built something we weren't willing to give back. On top of that, we were still doing all the plumbing by hand: spinning up and tearing down worktrees, wiring environment configs for each one, wrangling attachments and artifacts. A hundred little taxes, all adding up to the same feeling: this is still inefficient.
That's when it clicked. We didn't want a better ticket tracker bolted onto a pile of other apps. We wanted a development environment shaped around how we actually work, one built to make the path from point A to point Z as short as possible.
The principle is simple. Fewer context switches is better. Every app you leave, every window you hunt for, every step between intent and result is friction, and friction is just time you don't get back. So Fredrin pulls the tools that matter into one cohesive system: the board, the branch, the worktree, the agent, the terminal, the environment, the artifacts, all together in a single surface, instead of scattered across a dozen.
That's the whole vision. Make development as efficient as it can be: the most work out, for the least friction and the fewest context switches. One unified app, built by people who got tired of paying the overhead, so you don't have to.
Jae Lee @jaequery — Founder of Fredrin